Our founding members bring years of experience
blending art, science, technology, and innovation.

Deborah Rubyan, Co-Founder and Managing Partner

Deborah Rubyan, Co-Founder and Managing Partner, MPA, CCC

Deborah has over 30 years of experience as an executive coach and consultant specializing in healthcare management, training, education, marketing, and strategic development. As an entrepreneur and non-profit leader she has collaborated on grant based and privately funded initiatives.  An accomplished writer, filmmaker, and artist, she is also the founder of Project S.N.A.P., an organization that brings people together around promoting health initiatives and other cause-based organizations.

Roy Feinson, Co-Founder

Roy Feinson, Co-Founder

Roy is an artist, writer, and graphic software engineer with a degree in photographic science and visual communication.  He has designed and implemented numerous software-driven systems for graphic and scientific applications. He is the author of three books focused on the evolutionary underpinnings of human behavior.  He is also an accomplished artist with installations across the country including commissioned work for Disney, the Grammys, and the Latin Grammys.

Michael Rubyan, Co-Founder

Michael Rubyan, Co-Founder, PhD, MPH

Michael brings his unique background as a filmmaker and health services researcher to a broad range of public health interventions that leverage film and media to deliver evidence-based content. He produces feature length and documentary shorts, animated film, and web content with a focus on measuring learning outcomes. Michael is also Clinical Assistant Professor in the Department of Health Management and Policy at the University of Michigan.